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Thrivent Builds Publicity Newsletter Archive
January 2008
- Join us for the January 30 "Make News with Thrivent Builds" media training
- Instructions for joining the January 30th Webinar and teleconference
- $500 to Northeast Wisconsin region for successful media outreach about 500 Thrivent Builds homes
- Share your best from past builds
- 2007 Media Year in Review
- What's new on www.thriventbuilds.com: 2008 Thrivent Builds Homes Build Locations
- Feedback
- Newsletter Archive
Join us for the January 30 "Make News with Thrivent Builds" media training
What and when?
- "Make News with Thrivent Builds" national webinar and teleconference training
- Wednesday, January 30 from 1:00-2:00 p.m. Central Standard Time.
- All Lutheran Community Services Specialists-Thrivent Builds (LCSS-TBs)
- Habitat Affiliate Publicity coordinators are expected to attend.
This training will go beyond the information shared at the National Announcement training back in November 2007.
We will share some basic tips to help you reach out to the media and other public groups during the course of your Thrivent Builds project, go over ongoing Thrivent Builds publicity expectations, explain how to draft a basic media plan, review some resources available online and listen to three Habitat affiliate publicity coordinators from across the nation share their best practices. We will also be referring to the documents attached below, so please take a few minutes to review them prior to our training. You don't want to miss this!
Please review before January 30th training
- Please print and review: Habitat Affiliate Publicity Coordinator Role Description Quick Reference Guide
- Please print and review: Affiliate Monthly Report Thrivent Builds Homes Report
- Please watch the 17-minute pre-recorded Media 101 webinar
Instructions for joining the January 30th webinar and teleconference from 1:00 p.m. - 2:00 p.m. (Central Standard Time):
- About 5 minutes before the teleconference begins, dial 1 (800) 588-4973.
- Please be prepared to provide the following information to gain access to your audio conference call:
Confirmation Number: 20380961
Host Name: Kelsey Midthun
Company: Thrivent Financial for Lutherans
You will be placed on hold until the host opens the conference call. As a courtesy to others, and to improve sound quality, please mute your phone when not speaking. - Click on the link below to access the Web presentation:
https://www.livemeeting.com/cc/thriventrooms/join?id=TBH+Pub+Coords&role=attend&pw=1
You may print the PowerPoint slides (PowerPoint, 454K) ahead of time if you wish. - On the Join Meeting page, by Display Name, type in your name and click Join Meeting.
$500 to Northeast Wisconsin region for successful media outreach about 500 Thrivent Builds homes!
Successful media attention earned the Northeast Wisconsin Region Thrivent Builds merchandise
In October 2007 Thrivent Builds celebrated the 500th and the 501st Thrivent Builds homes completed in the United States. The Alliance Strategy Office challenged all of the Thrivent Financial regional offices and Habitat affiliates across the nation to use this milestone as a reason to do local media outreach about Thrivent Builds efforts. The area with the most media stories by December would win $500 of Thrivent Builds merchandise.
Many regions and their affiliates used this milestone for outreach, but of all the Thrivent regions (excluding the Eastern Great Lakes RF0 where the event took place), the one that stood out was the Northeast Wisconsin Region. This area garnered the greatest number of television, radio or newspaper stories mentioning the milestone, including articles in the Horicon Reporter, the Appleton Post-Crescent and the Sheboygan Press. In appreciation of that effort, Julie Bargholtz, LCSS for the Northeast Wisconsin Region, was presented with a $500 gift certificate for Thrivent Builds merchandise available at Club Colors.
Thank you to all Thrivent regions and Habitat affiliates who helped with outreach for this milestone event and a special thanks to everyone in the Northeast Wisconsin Thrivent Financial region. Congratulations!
Share your best from past builds
- Do you have ideas that have worked in wonderful ways for your Thrivent Builds projects?
- Was there a special fundraising endeavor that brought in more financial support than you could have ever anticipated?
- Did you use a novel approach with a media outlet that resulted in great news coverage?
- Do you have a partner family or volunteer story that everyone ought to hear about?
- Did a Lutheran congregation find a unique way to support your build?
Thrivent Builds Media: 2007 in Review
The year got off to a fairly slow start with all forms of media hits totaling only 843 by June 30. With a goal of over 2,100 hits for the year, things looked a little bleak.
July ended with only 95 additional hits for the month making our goal seem even more elusive. But during the remaining months of the year, Habitat affiliates, Thrivent Financial RFOs and chapters, and the ASO marketing and communications team all worked hard, tried some innovative outreach ideas and pulled off an amazing turn-around. To date, 2,029 Thrivent Builds media hits have been documented for the past year with 302 occurring in December.
We'd still like to add any 2007 hits that have escaped our notice. Please review the December 2007 report and make sure that all of your media hits have been accounted for. If any are missing, we ask that you report them to cheryl.winget@thrivent.com.
Of the 2,029 media hits in 2007, 1,054 were from newspapers and magazines, 296 came from TV and radio and the remaining 679 were online. Here are some further details:
Media coverage by program
| Program | Number of hits in 2007 | Average per month |
| Thrivent Builds Homes | 1407 | 117 |
| Thrivent Builds Worldwide | 99 | 8 |
| Thrivent Builds Neighborhoods | 49 | 4 |
| Thrivent Builds Giving | 1 | 0 |
| Thrivent Builds Mobile | 233 | 19 |
| Thrivent Builds Nat'l Announcement | 192 | 16 |
| Multiple Programs | 48 | 4 |
| Totals | 2029 | 168 |
Thank you for your wonderful partnership in making sure your community knows what Thrivent Builds with Habitat for Humanity stands for and the great things we are able to accomplish together!
What's new on www.thriventbuilds.com: 2008 Thrivent Builds Homes Build Locations
2008 Thrivent Builds Homes Build Locations
Send potential volunteers to the Build Locations on www.thriventbuilds.com and let them indicate interest online!
Feedback
Is this newsletter helpful to you? Do you have additional ideas for articles you'd find helpful? Please send your feedback to Nicole Doebert.
Newsletter Archive
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